You can choose 1 of 2 specializations: Event Manager or Hospitality Manager.

Event Manager program in Poznań offers an advanced degree focused on the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. You'll gain expertise in event marketing, event organization, and management, learning how to develop event concepts and bring them to life. This program equips you with the skills to organize recreational and sporting events, negotiate costs with subcontractors, secure sponsorships, and master the intricacies of business meetings and travel.

Core modules:

−MICE meetings market analysis;

−Event management;

−Sport and leisure event budget management;

−Event marketing;

−Legal aspects of the organization and security of mass events;

−Negotiation and business customer service in the MICE market;

−Crisis management in the event industry;

−International marketing;

−Sport and leisure event programming;

−Human resources management;

−Accounting.

for small and medium-sized enterprises;

−International business negotiations;

−Team management;

−CRM - customer relationship management;

−Intercultural communication in business;

And others...

Hospitality Manager program in Poznań equips you with the expertise to thrive in the HoReCa sector. You’ll master financial analysis tools to assess business performance, learn strategic accounting for hotels and restaurants, and develop skills to recruit and manage multicultural teams. Dive into the art of creating competitive hotel business plans, designing innovative service portfolios, and navigating the dynamic MICE (Meetings, Incentives, Conferences, and Exhibitions) market.

Core modules:

−Organisation of hotel and restaurant work;

−Hotel and restaurant service sales management;

−Marketing strategies on the HoReCa market;

−Business plan of a hotel company;

−Hotel company as a business model;

−Hotel and catering facility on the MICE market;

−Management of a portfolio of hotel and catering services;

−Contemporary trends in hotel and catering;

−Crisis management in the hotel industry;

−Human resources management;

−Accounting of small and medium-sized enterprises;

−International business negotiations;

−Team management;

−CRM - customer relationship management;

And others...