ETE Consulting and EiEU Consultancy Explore Indonesia’s Business Events Market at IBEM and SEABEF 2026

Representatives of ETE Consulting’s and EiEU Consultancy’s visited two major international events in Jakarta – Indonesia Business Event Mart (IBEM) 2026 and Southeast Asia Business Events Forum (SEABEF) 2026. The visit provided an opportunity to explore the Indonesian market, discover emerging technologies and follow the latest developments shaping the international business events industry.

From 28 to 31 July 2026, Jakarta became a meeting point for professionals from the global MICE and business events sector. Held at the Jakarta International Convention Center, SEABEF and IBEM brought together international buyers, exhibitors, industry leaders, government representatives and other key stakeholders.

For ETE Consulting’s and EiEU Consultancy’s, participation in the events was an important opportunity to look beyond the European market and gain first-hand insight into the rapidly developing business environment in Southeast Asia.

Exploring Indonesia’s MICE Market

The Indonesia Business Event Mart (IBEM) 2026 is a B2B marketplace created to connect Indonesian and international exhibitors with decision-makers from the global business events ecosystem. The event offered scheduled meetings with buyers and provided a platform for companies to establish professional relationships and explore potential partnerships.

For the representatives of ETE Consulting’s and EiEU Consultancy’s, the event was particularly valuable as a source of practical market information. Direct communication with industry professionals made it possible to better understand current business expectations, emerging opportunities and the direction in which the Indonesian MICE market is developing.

Rather than simply observing the exhibition, the visit focused on identifying new technologies, innovative solutions and business practices that could influence the future of international events and corporate travel.

SEABEF 2026: Looking at the Future of Business Events

The second major event was the Southeast Asia Business Events Forum (SEABEF) 2026, held on 28–29 July at the Jakarta International Convention Center.

This year's forum focused on the future of business events and their role in creating competitive, sustainable and high-value tourism. Discussions covered regional cooperation, destination development, innovation, event technology, sustainability, talent development and strategies for attracting international events.

One of the key themes was the transformation of the industry through digital innovation, artificial intelligence, new event formats and next-generation experience design. These developments are especially important for companies working internationally, where technology and flexibility increasingly determine the success of business events.

SEABEF also demonstrated the growing importance of cooperation across Southeast Asia. The forum brought together policymakers, destination organizations, investors, event professionals and other industry stakeholders to exchange knowledge and develop new approaches to the international events ecosystem.

Two Events, One Strategic Perspective

Visiting both IBEM and SEABEF allowed the representatives of ETE Consulting’s and EiEU Consultancy’s to look at the market from two complementary perspectives.

IBEM provided a practical business environment focused on meetings, contacts and potential cooperation, while SEABEF offered a broader view of the strategic and technological changes affecting the industry.

Together, the two events created a valuable picture of where the Southeast Asian MICE market is heading – toward greater international cooperation, stronger technology integration and increasingly sophisticated business event experiences.

For ETE Consulting and EiEU Consultancy, the trip was therefore not simply a visit to two exhibitions. It was an opportunity to study the market directly, exchange knowledge with international professionals and identify technologies and trends that may shape future business opportunities.

Looking Ahead

Indonesia's growing role in the regional MICE industry makes Jakarta an increasingly interesting destination for international business and event professionals. The combination of a developing market, strong government support and an active international events ecosystem creates new opportunities for cooperation between European and Southeast Asian companies.

The experience gained at IBEM and SEABEF 2026 will contribute to the continued international development of ETE Consulting’s and EiEU Consultancy’s, helping both companies stay informed about global market changes, new technologies and emerging opportunities in the business events sector.

International markets are changing quickly – and being present where these changes happen is one of the best ways to understand what comes next.